The reporting tools available in AdSense are limited in that they only tell you the impressions and revenue of each ad unit. If you use AdSense on your business's website to gain income from your content pages, you can use Google Analytics to optimize your ad units' performance by breaking these statistics down further. By identifying the demographics of your visitors and the types of content that earn you the most, you can learn what to focus on in the future.
The reporting tools available in AdSense are limited in that they only tell you the impressions and revenue of each ad unit. If you use AdSense on your business's website to gain income from your content pages, you can use Google Analytics to optimize your ad units' performance by breaking these statistics down further. By identifying the demographics of your visitors and the types of content that earn you the most, you can learn what to focus on in the future.
Linking Analytics and AdSense
Step 1
Log in to Google.com, click your user name and then click “Account.” Click “Products,” then click the “AdSense” button.
Step 2
Step 3
Choose the profile that contains your site's traffic data and then click “Finish.”
Step 1
Log in to Google.com, click your user name and then click “Account.” Click “Products,” then click the “AdSense” button.
Step 2
Step 3
Choose the profile that contains your site's traffic data and then click “Finish.”
Using Analytics
Step 1
Click “Audience,” “Demographics” and then “Location” inside Analytics to find out where in the world your visitors are located. With this information in hand, you can tailor your site to your largest visitor base. For example, if 80 percent of your visitors come from the United Kingdom, but your content makes reference to places and products available only in the U.S., you can potentially improve your revenue by tailoring your site to your U.K. visitors.
Step 2
Check which topics bring the most AdSense revenue. Go to “Content,” “AdSense” and then “AdSense Pages.” Here you will see your Web pages organized by the amount of AdSense revenue they have earned in the last 30 days. If you see a pattern, with pages on certain topics doing better than others, place more focus on these high-earning topics in the future.
Step 3
Create custom reports. Still in the “AdSense Pages” section of Analytics, select “Secondary dimension” located above the pages list. Here you can split each post by AdSense revenue and another metric of your choice. Choose a secondary dimension and check the results in the list below. For example, if you clicked “Visitors” and then “Visitor Type,” if the top of the page list is dominated by "New Visitor," you can focus your efforts on increasing the traffic you get from search engines.
Step 1
Click “Audience,” “Demographics” and then “Location” inside Analytics to find out where in the world your visitors are located. With this information in hand, you can tailor your site to your largest visitor base. For example, if 80 percent of your visitors come from the United Kingdom, but your content makes reference to places and products available only in the U.S., you can potentially improve your revenue by tailoring your site to your U.K. visitors.
Step 2
Check which topics bring the most AdSense revenue. Go to “Content,” “AdSense” and then “AdSense Pages.” Here you will see your Web pages organized by the amount of AdSense revenue they have earned in the last 30 days. If you see a pattern, with pages on certain topics doing better than others, place more focus on these high-earning topics in the future.
Step 3
Create custom reports. Still in the “AdSense Pages” section of Analytics, select “Secondary dimension” located above the pages list. Here you can split each post by AdSense revenue and another metric of your choice. Choose a secondary dimension and check the results in the list below. For example, if you clicked “Visitors” and then “Visitor Type,” if the top of the page list is dominated by "New Visitor," you can focus your efforts on increasing the traffic you get from search engines.
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